How Intermind helped create a Scalable AR Try-On Experience for Dvita

About Dvita AR App

Dvita Eye Care is a premium eye care and eyewear provider based in Durgapur, India. Known for its advanced diagnostic services and curated collection of branded eyewear, Dvita blends clinical expertise with contemporary retail experience.

With a strong reputation in physical retail, Dvita wanted to evolve beyond traditional store-based shopping and create a compelling digital presence that could attract, engage, and convert customers online.

The Goal

To design and develop an immersive AR-powered mobile experience that would help Dvita to

Target more customers beyond local walk-ins
Break away from dependence on physical stores
Move customers from offline to online engagement
Increase confidence in online eyewear shopping
Reduce product returns through better visualization
Reach customers from all over the country

The Strategy

Team Intermind positioned the app not just as a shopping tool, but as a digital extension of the Dvita in-store experience, powered by AR, personalization, and interactivity.

The approach focused on three factors -

Make online shopping feel as real as in-store try-ons
Create an engaging experience that keeps users exploring
Build features that encourage enquiries and conversions

The Solution - Dvita AR Try-On App

Intermind focused on creating an eyewear experience like never before. The team designed and developed an AR Try-On feature that allows users to virtually try different frames in real time using their mobile camera. This helps customers see exactly how a frame will look and fit before making a purchase, enhancing confidence and reducing returns.

The unique features are

The real time Augmented Reality (AR) Try-On allows users to
- Try different eyewear frames using their mobile camera
- See how each frame looks and fits on their face in real time
- Experiment with multiple styles without visiting a store
To enhance precision and make the experience feel natural, intuitive, and trustworthy, Intermind built
- Brightness Adjustment - Matches lighting to the user’s environment
- Right–Left & Up–Down Controls - Fine-tunes frame positioning
- Front–Back Depth Control - Shows how frames sit on the face
Each eyewear product was presented in an interactive 3D format, making users feel confident about their choice before enquiring or purchasing. Users could
- Rotate frames 360 degrees
- Zoom in to examine details, texture, and design
- View frames from different angles

An intelligent explore section ensured a highly personalized shopping journey, similar to a curated in-store experience, allowing users to browse effortlessly by
- Style
- Color
- Brand
- Frame type
- Size
To enable seamless enquiry and order management and follow-ups, Intermind integrated
- Add to Cart functionality
- Wishlist creation
- Direct product enquiries
- Order tracking and interaction history

The Tech Stack

Android App Tech Stack

Platform & Language

Android Native
Kotlin (Primary language)
Coroutines for async tasks
Lifecycle-aware components

AR & 3D Rendering

ARCore (Google Play Services for AR)

Augmented Faces (front camera)
Face mesh & pose tracking

Sceneform (Maintained / 1.17.x)

GLB / GLTF model rendering
Face anchoring (AugmentedFaceNode)
Scene graph management

Filament (Underlying Renderer)

Physically Based Rendering (PBR)
HDR environment lighting (via .ktx)
GPU-optimized rendering

3D Assets

File Format: .glb (glTF 2.0)

Tools

Blender – 3D modeling, texturing, transparency
Hyper3D.AI (Rodin Gen-2 model) for 3D base mesh creation.

Best Practices

ARGB_8888 textures only
Low poly count (mobile optimized)
Alpha-blended lenses (fake transmission)

Backend Stack

Python Flask / Jinja2 (Templating Engine)
MySQL RDBMS
JSON / Rest API development
Cloud Storage (S3-compatible for GLB files)
CDN (for fast 3D model delivery)
Amazon Linux 2023 running on AWS EC2 Instance

Business Impact

The Dvita AR Try-On App was designed not just as a digital feature, but as a strategic business tool to help Dvita transition from a store-first to a digital-first model. By blending immersive technology with a seamless user experience, the app enabled Dvita to expand its reach, shift customer behavior, and build greater confidence in online eyewear shopping, ultimately driving both engagement and business value. The key business outcomes were -

Shift from Offline to Online

More customers began engaging with Dvita digitally
The app became a primary touchpoint before store visits or purchases

Expanded Customer Reach

Dvita could now target users beyond its immediate physical location
The app attracted younger, tech-savvy audiences who prefer digital experiences

Increased Customer Confidence

Users felt more secure trying frames virtually before making enquiries
Decision-making became faster and more informed

Reduced Returns & Better Experience

Fewer mismatches in expectations vs reality
Higher satisfaction with selected frames

This case study highlights Intermind’s commitment to delivering innovative digital solutions that address specific business challenges and enhance customer experiences.

AR Try Ons are revolutioning the retail industry saving time, effort and money for buyers and sellers alike. We are proud of what we created here. We invite you to experience an immersive AR try on yourself. Click here and enjoy.

How Intermind helped create a Scalable
AR Try-On Experience for Dvita

About Dvita AR App

The Goal