Business Benefits
This AI Marketing Automation Workshop provides businesses and CMOs with the opportunity to streamline their marketing processes, delivering highly personalized customer experiences at scale. By leveraging AI-driven tools, companies can automate repetitive tasks, optimize campaigns with data-driven insights, and predict customer behaviour, ultimately improving marketing efficiency and ROI. Attending this workshop equips marketing leaders with practical skills to implement AI strategies across various channels, driving more impactful, measurable results
Workshop Overview
This intensive workshop will demystify marketing automation that is driven by AI and arm you with the know-how and skills to employ it effectively. From streamlining your marketing process, driving personalized customer experiences at scale and leveraging data to influence results, you will learn it all.
Objectives of the Workshop
- Understanding basic AI concepts and its applications in marketing
- Competence in using AI based marketing automation tools
- Formulating a strategy to implement AI in different marketing channels
- Setting up AI driven marketing campaigns
- Knowledge on data analysis and predicting modelling using AI
Who Should Attend?
- Marketing professionals interested in enhancing tech skills
- Digital marketers who want to be more effective in implementing AI
- Campaign managers looking to enhance team efficiency and ROI
- Business owners interested to adopt a new modern marketing approach
- Marketing technology executives
Prerequisites
- Understanding of basic concepts of digital marketing
- Familiarity of common marketing tools and platforms
What to Bring: Laptop with Internet connection
Outline of the Workshop
AI’s Foundation in Marketing
- Introduction to AI and machine learning concepts
- Basics of its applications in marketing
- Predictive analysis, and its marketing potential
- Ethical sides of AI powered marketing
Implementing AI-Driven Marketing Automation
- Exploring popular AI marketing automation platforms
- Setting up automated customer journeys and touch points
- A/B testing and optimization using machine learning
Advanced AI Marketing Strategies
- AI chatbots and conversational marketing
- Generation of content using AI
- Email and social media marketing with AI
Key Takeaways
The Skills You Will Get:
- Proficiency in using AI based marketing automation tools
- Ability to evaluate and analyze data using AI
- Creating AI driven marketing campaigns
Practical Applications
- Automating repetitive marketing tasks
- Personalization of customer experiences
- Predicting customer behaviour to optimize marketing strategies
- Enhance ROI through informed data-driven decisions
FAQs
Do I need programming skills to benefit from the workshop?
No, the workshop is designed for professionals from different spheres and helps to understand AI tools rather than develop them.
How will this workshop benefit me in my particular field?
Generative AI tools can be used in various spheres, so the workshop will help learn general principles and techniques. We will also provide field-specific examples and exercises that would help you apply your skills in your area.
Are you going to discuss its limitations or potential risks?
Yes, we will. We dedicate the final part of the workshop to the current and potential risks, ethical considerations, and potential biases.
