Business Benefits
This workshop equips businesses with a robust digital marketing strategy, empowering them to enhance online presence, improve customer engagement, and optimize marketing spend for measurable ROI.
Introduction
In this ever-accelerating digital world, a strong marketing strategy is essential for business success. This intensive workshop goes straight into the nuts and bolts of digital marketing strategy, equipping you with essential knowledge and tools to start, run, implement, and troubleshoot digital marketing campaigns with clearly measurable objectives.
From understanding your audience to making use of the latest digital platforms, you will come away with insights that can immediately improve your business performance.
Objectives of the Workshop
- Create a total quality digital marketing strategy in sync with your business aims
- Learn to master content marketing and using social media
- Understand and implement SEO and SEM techniques for better online exposure
- Learn how to read analytics data and make strategic decisions based on information
- Design cross-platform integrated marketing campaigns
Who Should Attend?
- Marketing professionals looking to upgrade to managerial roles
- Business owners seeking to promote their online presence
- Content creators who want to maximise their digital impact
- Sales professionals wanting to understand the role of digital marketing in sales funnel
- Fresh B-School graduates or undergraduates looking to pursue a career in digital marketing
Prerequisites
- Basic grasp of marketing principles
- Familiarity with common social media platforms
What to Bring: Laptop or tablet with internet access
Outline of the Workshop
The Basics of Digital Marketing Strategy
- Understanding of the digital marketing environment
- Defining your target audience and creating buyer personas
- Setting SMART marketing goals
- Selecting the right digital channels for your brand
Content Marketing and Social Media Mastery
- Define content buckets based on personas
- Trends & hype vs real data
- Social media policy
- Influencer marketing and brand collaboration best practices
Search Engine Optimization (SEO) and Paid Advertising
- Understanding keyword intent and buyer journey
- Strategic alignment of SEO & PPC
- Data driven decision making for better ROI
Key Takeaways
The Learnings
- Digital marketing strategy development
- Long term community building on social media
- Integrating Search with business & marketing objectives
- Data analysis and interpretation of marketing metrics
Practical Applications
- Customize a digital marketing strategy plan for your business
- Balance organization’s digital presence
- Create social media campaigns with the right emotions
- Optimize marketing spend across digital channels
FAQs
Is there a prerequisite of being familiar with marketing for attending this seminar?
The workshop is designed to accommodate various skill levels. B-school graduates will receive a perfect grounding, whereas seasoned marketers will get to learn new strategies and tools.
During the workshop, will we work with actual campaigns?
By all means yes, at the workshop you will be able to work through practical exercises based on past data/industry benchmarks. During the session we encourage you to bring your own company's marketing challenges.
Will there be any follow-up support for the workshop you are holding?
Participants in the workshop will enjoy a six months access to our online community. During this time, you can ask questions, post your own results and continue benefiting from the experiences of peers and instructors.
Are there any certificates after taking this course?
Yes. After attending the digital marketing strategy workshop and successfully completing assignments, you will receive a certificate from Intermind Digital.
