Richmond based insurance broker, Mr Scott L. LaRochelle has a welcoming website that speaks for itself. The homepage opens with a large picture of a happy family with children, which instantly catches the visitor’s eye. The soft, monochrome website evokes a deep sense of satisfaction and problem-free life thereby indicating financial stability and a happy home. 

Directly beneath the image, he introduces himself with a short bio that highlights his achievements and passion for customer service. This section illuminates a sense of credibility and an ingenuine persona of trust. The website is also integrated with blogs and articles about the concepts of finance and insurance, making it easy for visitors to understand the services and complex policies.