Ruchi Bajaj boasts a vast and varied professional background that spans over a a decade of service with top-tier French institutions and multinational enterprises in India. Her impressive resume boasts prestigious stints at the Economic and Trade Commission, the Embassy of France, and IBM India, to name a few. Moreover, she is the founder of Parlons Francais, an esteemed organization that imparts the intricacies of the French language and culture to students and travelers alike. Given her unparalleled expertise and proficiency in the aforementioned domains, she has proven to be an invaluable asset to the institutions she has served, as well as to the individuals who have benefited from her tutelage at Parlons Francais.

To ensure that their online learning experience remained engaging and accessible, Ruchi  decided to overhaul the Parlons Francais website. The primary objectives of the website revamp were multifaceted - to create a visually appealing and user-friendly website, provide comprehensive information about the institute's courses, faculty, and fees, facilitate online course sign-ups for students, offer online resources and materials to aid French language learning, and implement effective search engine optimization (SEO) strategies to increase website traffic.

The website was designed to reflect the institute's brand identity, with a color palette consisting of shades of blue and white, and bold typography to accentuate key information. The homepage featured an image, and a call-to-action button for signing up for courses. To simplify the online course sign-up process, an online registration form was integrated into the website, enabling students to choose their preferred course and schedule, and make payment online. To increase website traffic, the website was optimized for search engines using relevant keywords, meta descriptions, and page titles. The website's content was also structured in a way that made it easy for search engine algorithms to crawl and index.

The revamped website received a positive response, resulting in a significant increase in online course sign-ups. Furthermore, the website's SEO strategies led to increased website traffic and improved visibility for the institute. Parlons Francais' website revamp achieved its objectives of providing a visually appealing, user-friendly, and accessible online platform for French language learning.