Woody Grass is an e-commerce platform which aims to not just bring about a new line of bamboo based products, but offer a new way to consume without damaging the planet. Woody Grass promotes sustainable products over mass produced ones made using unsustainable means or materials. They celebrate innovation and excellence by promoting quality craftsmanship from all over India and creating bamboo based disruptive solutions.

Along with furniture, lamps, décor and space organisers, they also have a wide range of personal care products. Bamboo is a symbol of longevity and durability. Being an alternative for wood it helps in creating a healthy environment. Despite being eco-friendly and sustainable in nature it remained unrecognized.

Our team of digital marketing experts accurately mapped the target audience and created personas. Focus groups indicated lack of awareness about bamboo furniture and its immense benefits. In order to increase sales, a pinpointed SEO and Google Ads strategy was formulated. We designed a digital marketing plan which mainly focuses on navigating potential customers to informational sections of the website. As a result, we created an ecosystem for educating customers which eventually led to sales.

Intermind also manages the e-commerce platform on Shopify and is an official Shopify partner.