Nestled along the eastern coast of the United States lies the Outer Banks, a chain of barrier islands that offers a myriad of attractions and activities to visitors. VisitOBX, a premier tourism and hotel booking website, serves as an invaluable resource for those seeking to explore this captivating region. The site provides a plethora of information on lodging, dining, events, and local hotspots, accompanied by comprehensive maps and travel guides to assist in planning the perfect trip. With its mission to encourage tourism to the Outer Banks, VisitOBX is the ultimate authority on all things OBX.

Given the vast pool of competitors in the hospitality sector, the formidable challenge that VisitOBX had to contend with was the need to set itself apart from the clutter by ramping up its visibility and expanding its reach to prospective clients to bolster its booking statistics. The need for increased visibility and traffic to boost bookings prompted the implementation of an SEO strategy, the reason they approached us. This entailed conducting comprehensive keyword research, strategically integrating identified keywords into the website's content, optimizing the website's technical SEO, and launching a link-building campaign to acquire high-quality backlinks from reputable sources.

The outcome was a notable improvement in search engine rankings and website traffic, with the website's organic search traffic increasing by 50% over a six-month period. The strategic optimization of targeted keywords resulted in several keywords ranking in the top three positions in SERPs. The ongoing efforts towards SEO by team Intermind will ensure VisitOBX remains a top choice for tourists seeking accommodation in the Outer Banks.