With over 40 billion cookies produced a year and available in 100 countries, Oreo is making its mission of playfully connecting with people all over the world a reality. When Oreo approached us they wanted to further their branding efforts and run a worldwide campaign targeting mothers. 

Advanced demographic testing and A/B testing helped our team of social media marketers at Intermind determine the perfect campaign for Instagram and Facebook cost per click ads. #OreowithPledge was encouraged to be utilised in Instagram stories and posts to help share the new brand personality among the mothers. 

By creating targeted social media campaigns, we were able to increase international traffic and social traffic by 250% year over year.