Mondelez & Dentsu approached Intermind to execute multiple iconic Oreo micro influencer campaigns in South East Asia, as part of their branding efforts, which involved a worldwide campaign targeting mothers. 

Manual profile shortlisting and state of the art tools helped our team of social media marketers and infuencer managers at Intermind to execute successful campaigns year after year on Instagram. Starting with #PlayWithOreo, Intermind executed 4 campaigns in India spanning over 200 momfluencers.

Deliverables involved searching for influencers, shortlisting their profiles, finalizing dates, briefing them about the shoot, co-ordinating on the day of the shoot, sending the final video for client approval and reshoot if required. Detailed reports were sent to the client & payments were released to influencers.