Days Inn stands out as a sought-after lodging option in Richmond, Virginia that caters to budget-conscious travellers seeking great value for their money. Its wide-ranging amenities and services are tailored to meet the diverse needs of both leisure and business guests, who can rest assured that their stay will be nothing short of exceptional. With an emphasis on immaculate and cozy rooms, accommodating staff, and a prime location, Days Inn has earned its reputation as a top-rated destination for those who prioritize affordability without sacrificing quality.

Our SEO strategy was geared towards a tripartite approach consisting of on-page optimization, local SEO, and content marketing, each designed to drive organic traffic and enhance visibility. Our comprehensive keyword research led to the incorporation of targeted keywords into the website's title tags, meta descriptions, headings, and content, optimizing on-page factors. Additionally, we applied local SEO tactics to enhance local search visibility, such as optimizing Google My Business listings, building local citations, and standardizing the hotel's NAP across all online directories and platforms.

We also implemented a content marketing strategy, leveraging blog posts, social media updates, and email newsletters to engage prospective guests with relevant, informative content about the hotel and Richmond's hospitality and tourism industry. Our SEO strategy yielded impressive results, generating significant improvements in website traffic, online visibility, and revenue for the hotel. Within just six months, we observed an astounding 30% increase in organic traffic to the website, while the hotel's Google My Business listing received a considerable boost in views and clicks. Furthermore, the hotel experienced an outstanding boost in online bookings, resulting in substantial added revenue, all thanks to our meticulous SEO efforts.