Nemetschek India Launch

Client Overview

About Nemetschek

Nemetschek SE is a globally leading software provider for the AEC (Architecture, Engineering, and Construction) industry. With a diverse portfolio of innovative solutions, Nemetschek is a key player in digitalization, helping professionals plan, design, and build better environments. Nemetschek decided to enter the fast growing Indian AEC/O market and establish a strong brand presence while addressing the specific needs of this dynamic and competitive landscape.

Project Scope

Intermind was tasked with assisting Nemetschek SE in their India launch, covering a wide range of marketing
and strategic requirements. Our services included

Brand Kit Creation:

We developed a comprehensive brand kit tailored to the Indian market, including

  • India Launch Video: Showcasing Nemetschek’s global vision, solutions, and the value they bring to India.
  • Company Brochure: Highlighting the company’s offerings and values in a format appealing to Indian audiences, while adhering to Nemetschek global brand guidelines
  • Educational Sector Brochure: Specifically targeted at India’s educational institutions to showcase Nemetschek's solutions for architecture and engineering programs.
  • Product-Specific Videos: Detailing Nemetschek's product suite, particularly highlighting solutions relevant to the Indian market.

Website & Social Media Audit :

We performed an extensive audit of Nemetschek’s website and social media channels from the perspective of Indian business practices, consumer behavior, and cultural nuances.

  • Provided recommendations to enhance the website's appeal to Indian users by emphasizing localized content and navigation.
  • Suggested improvements for their social media strategy to build stronger engagement with the Indian audience.

Event and Office Setup :

  • To ensure the India launch event was a success, we introduced Nemetschek to our trusted partners, who handled everything from event planning to execution, ensuring seamless coordination.
  • We also facilitated the setup of their Indian office by recommending experienced partners for infrastructure, interior design, and technical installations.

Challenges

  • Localization: Aligning Nemetschek’s global brand positioning with the Indian market, ensuring a blend of consistency and cultural relevance.
  • Diverse Audience: India has a highly diverse business ecosystem with different needs in various regions. We had to ensure the messaging and presentation addressed multiple market segments.
  • Co-ordination: With a skeletal team in India, consisting of the VP of the subcontinent & 3 team members, we had to ensure perfect collaboration with the team in Germany & India. As the project progressed, the Indian team started expanding and took over certain responsibilities from their German counterparts. Detailed documentation and knowledge transfer was handled by our team.

Our Approach

  • We conducted thorough market research to understand the unique aspects of the Indian AEC industry.
  • Collaborated closely with Nemetschek’s team to develop creative assets that were in line with their global brand, while being localized for India.
  • Partnered with industry experts and vendors who understood the technical and logistical requirements of both the AEC sector and the Indian market.
Results
  • Brand Visibility: The India launch video, brochures, and product videos successfully positioned Nemetschek as a leader in the Indian AEC sector. The launch event was well-received, generating significant attention from potential clients, media and government officials.
  • Engagement: The improvements to their website and social media presence saw an increase in user engagement from India, with notable growth in traffic and followers from key AEC stakeholders in the country.
  • Long-Term Partnerships: Through our introduction to trusted local partners, Nemetschek established a reliable support network for future operations and projects in India.
Conclusion

By partnering with Intermind, Nemetschek SE was able to make a smooth and impactful entry into the Indian market. Our strategic approach, combined with localized branding and content, helped establish Nemetschek as a trusted name in the Indian AEC industry, laying a strong foundation for future growth and success.

Services Provided
  • Brand Strategy
  • Video Production
  • Brochure Design
  • Website & Social Media Audit
  • Content Writing
  • Vendor Partnership Facilitation
Industries
  • Architecture, Engineering & Construction (AEC)
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