Nelito Case Study

The incredible story of constantly innovating and achieving business results with Intermind.

About Nelito Systems Pvt Ltd

Nelito Systems Pvt. Ltd., is the leading provider of software products & services for Banking, Financial Services, Micro-Finance and Government verticals globally. Formed in 1995, as a joint venture of Nelco India (Tata Group) and ITOCHU Corporation Japan, Nelito was wholly acquired by DTS Corporation Japan in 2019. The company serves 430+ customers in 20 countries across 4 continents.

The Goal

Help the client to deliver Excellence with Agility through innovative and customized solutions and services in an affordable and agile way.

UX/UI

The Challenges

  • When Intermind started working with Nelito in 2012, Nelito was one of the pioneers in the industry but was challenged with having software packages with outdated UI/UX.
  • This led to the competition offering mobile friendly applications, swiftly gaining an advantage.
  • With features constantly added over time, navigation and usability were being compromised.

Our Strategy & Solutions

  • Team Intermind spent considerable time learning about and understanding the industry, and the CBS (Central Banking System).
  • The team having acquired full knowledge of the processes, organized the workflow, menu, sections of FINCRAFT.
  • The CBS (Central Banking System) had a complex system with multiple modules, menus, pages and vast data. Team Intermind worked its expertise into making it all mobile compatible.

Business Impact

Nelito started seeing the results immediately, which included

  • A product that was now available on the go
  • Increased client conversion ratio
  • Upselling to existing clients
Technology

The Challenges

  • The company needed to be agile in its “go to market” strategy
  • The start-up mentality was amiss and needed the aggression and the drive to surge towards its goals.
  • New features were clearly missing along with new age technology which was the need of the hour.
  • The competition was getting ahead.

Our Strategy & Solutions

  • Team Intermind suggested and implemented new age technology such as - AJAX (in 2012), modular architecture, drill down reporting, etc.
  • The team executed the product roadmap very swiftly.

Business Impact

  • Nelito’s products now boasted of state of the art technology
  • The improved systems lead to better negotiations with clients which resulted in increased revenues.
SEO

The Challenges

  • Nelito Systems was not convinced with the concept of digital marketing being bale to generate leads for complex Core Banking Systems
  • The content was not SEO friendly and the client was hesitant about outsourcing content creation as they believed an agency would lack in-depth knowledge of the industry.

Our Strategy & Solution

  • Team Intermind started with education the client. We initiated the process, showing the client the potential and power of SEO.
  • We made the content SEO friendly.
  • We introduced impactful blogs. Blogs were tropically focussed and written strategically on latest trends, industry updates and news.
  • We started with the Indian market and expanded to over 20 countries.

Business Impact

  • Nelito’s products now boasted of state of the art technology
  • The improved systems lead to better negotiations with clients which resulted in increased revenues.
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